November 1, 2006
Adidas Offers Custom Treatment…For Everyone
Soccer superstar Zinedane Zidane jogs on a computerized catwalk. Sensors record the pressure of his footfall and gauge his posture. This data, combined with Zidane’s exact shoe size
—measured with painstaking accuracy—is used to ensure a perfect fit. Even armchair athletes can now enjoy this high-tech wizardry and customization from Adidas.
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